Building on the enthusiasm of several thousands of Jordanians and 190 organizations mobilized during the Post-2015 agenda national consultations, in May the Office of the UN Resident Coordinator and the UN Country Team in Jordan launched the “Mark A Difference” campaign. Expectations are rising high as more than 300 volunteers are already on board to disseminate the MY World survey in schools and universities across the country, through popular fairs, shopping malls, public events, and approaching people in central avenues. “Of course I want to vote, but I also would like to help you make other Jordanians vote” (Mark A Difference volunteer, July 2013).
While almost 20,000 off-line ballots are travelling across the Kingdom ready to be filled, the top interaction is happening on the UN newly launched social media accounts. Twitter and Facebook captured the attention of prominent people as well as youth, in a total of 8,000 users from all over the country. No surprise then, that the campaign brought us new partners! Jordan’s number one hit music station, Play 99.6 FM, broadcasted 180 times spots on the MY World survey in one month, while 25,000 SMS-ads hit mobile phones screens across the nation. The highlight of this month is the announcement of an Instagram competition on the theme “The Future We Want”.
The web version of MY World was launched in mid-December and has quickly picked up pace in January. As of today, 183 countries have started to choose their priorities for a better world. More than 55% of those that have taken the survey are women. 124 partners, listed in the annex, have signed up to promote MY World to their members, including through offline methods. Work with the Nike Foundation will see MY World taken offline into 15,000 villages in Rwanda. In India one of the largest civil society coalitions, Wada Na Todo Abhiyan, will help the survey reach 100,000 people.
The mobile phone version of MY World, using texts and voice technology, will be launched soon in India. Discussions are also underway with mobile phone providers in Indonesia, Nigeria and the Philippines, and we will expand the mobile survey to at least another 15 countries over time.
The offline version of MY World is now being rolled out, with a survey involving a stratified sample of over 2,000 people already conducted in Liberia. Over the next three months, offline surveys will be taken forward in an additional 20 countries.
This early report provides detailed results for the first comprehensive MY World survey, in Liberia, and preliminary results from the online survey.