A win-win program with many stakeholders (and no unintelligible jargon)
One of the complicated challenges -as well as one of the strengths- of Agenda 2030 is the underlying goal to communicate the SDGs simultaneously. It demands a kind of whole earth approach without becoming lost in abstract detachment. The aim is to go deep as well as wide.
The team behind the Stockholm Act created a space that managed to navigate this somehow paradoxical aim. By bringing together the otherwise separated dimensions – politics, finance, culture and science – they forced the language out of a jargon that can easily be distancing. The seven day long festival included a widespread program such as philosophically contemplating “The Overview Effect” live on stage with the Swedish Space Program, Carl Folke (Stockholm Resilience Centre), Johanna Koljonen and the world famous jazz band, Fire! Orchestra. Meantime, in another room, students from Fryshuset (16-20 years old) presented an assignment on how youth view the Agenda 2030.
The students coordinated with a startup, Inicio, the Royal Institute of Technology, the Swedish Energy Agency and Fortum Värme. Together they tried and also made a bicycle that could recharge smartphones used to upload photos on Snapchat/Instagram. Fortum Värme’s CEO also got a mentor from Fryshuset in digital transformation. A win-win coordinated event and a collaboration between different stakeholders that is still developing further.
Living in the postmodern paradigm, one of the dangers is social fragmentation, and the examples in current years across are abundant. Behind the initiative is the belief that in order to accelerate the transformation toward Agenda 2030 as much as possible, everyone should feel engaged and invited. A strategy was built to broaden the engagement for Agenda 2030 and to safeguard from creating a movement that a lot of people felt excluded from.
The team managed to create an inclusive platform open to all regardless of class, background, age, expertise or expression, gathering over 41 000 visitors. The plan for the future is to share the knowledge for the next Act (in Sweden or another place in the world) to help accelerate the movement to achieve the global goals.